Let me help you to launch your email marketing campaign by the below good articel;
Email Marketing - No not spam
At its core, Email Marketing is a tool for customer relationship management (CRM).Its Purpose: To build virtual relationships with existing and potential customers.Its Benefit: Maximise the retention and value of these customers, which should ultimately lead to greater profitability.
What is email marketing?
Simply put, Email Marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. It is one of the oldest and yet still one of the most powerful of all eMarketing tactics. The power comes from the fact that it is:
extremely cost effective and has a low cost per contact
highly targeted
customisable
completely measurable
Email Marketing's main strength is that it takes advantage of a customer's most prolific touch point with the Internet… their inbox.
Although spam mail has done a great deal to discredit the Email Marketing industry, the benefits are still apparent and substantiated by the fact that in February, 2006, a JupiterResearch report concluded that spending on Email Marketing will rise from $885 million in 2005 to $1.1 billion in 2010.
Email Marketing - A Step By Step Guide
A successful email campaign requires careful attention - from planning to execution and evaluation of the campaign. There are certain best practices and steps to follow which will ensure the success of an email campaign:
Step 1 - Strategic Planning
The first part of any email campaign should involve planning around the goals you will need to achieve.
There are roughly 2 types of commercial emails you can send:
Promotional emails are more direct and are geared at enticing the user to take action through purchase or sign up
Retention based emails usually take the form of a newsletter and may include promotional messages but ultimately should contain information of value to create a long term relationship with the reader
A successful email campaign is most likely to be the one geared at retaining and creating a long term relationship with the reader.
Step 2 - List Building and Management
Running a successful email campaign requires that your business has a genuine opt-in database. This means that you need to have the user's permission to communicate with them or you risk having your mail regarded as spam or unsolicited (bulk) email.
Emails regarded as spam can have dire consequences for your organisation as not only will your reputation be in jeopardy, but legal action may be pursued in many parts of the world.
An effective, best practice Email Marketing campaign requires an in-house list cultivated over time. This list should contain people who are prospects, customers or potential evangelists of your business, who have explicitly given their permission to hear from you. You can use the website and subscription campaigns as well as the newsletter itself (e.g. send to a friend function) to build lists. An equally important feature is the unsubscribe function. A reader needs to know how they can easily opt-out of your email communication should they need to.
Step 3 - Creative Execution
Email content that your readers will value is vital to ensuring the success of an Email Marketing campaign. Valuable content is informative and progressive and should address the problems and needs of readers. It's all about what they want to hear more than what you want to say to them. The reader determines what value your content provides, not the publisher.
Step 4 - Design
The design of a mailer is sometimes an area that has the least amount of thought put into it. This is usually due to the lack of understanding some designers have of usability. The common problems are the:
length of the email
disorganised structure of information
readability of text
Interactive emails are best constructed with lightweight HTML capability allowing the email to open quickly in order to grab the user's attention before he/she moves on. The structure must allow people to scan and navigate the email without too much complication. The length of paragraphs, emphasis through bolding and colours as well as sectioning information with bullets and borders all contribute to a well structured email.
Any good designer will test their email on a variety of current, most-used email clients. (E.g. Outlook, Thunderbird, Lotus Notes, Eudora etc). This process is called platform testing and ensures that the email will display correctly in as many email clients as possible. Sometimes it is not possible to ensure exact consistency on every email client; however the variations can be minimised through following best international practice and staying abreast of new developments in email clients.
Step 5 - Newsletter Components
Within every newsletter, there are a number of components that will aid the reader to orientate and better accept and react to your newsletter over time. Consistency is key in some areas while others can be refreshed although remaining within the style and tone of the communication. The most prevalent components are as follows:
Subject Lines are essential! They aid the reader in identifying the newsletter and enticing them to open it. It is important to avoid promotional words like "free", "win" and "buy now" due to these being flagged as potential spam by email spam filters. Using the name and edition of the newsletter in the subject line aids in maintaining consistency and also helps readers filter them from their inbox.
"To"," from" and "reply" fields are also opportunities to build the relationship through creating a perception of familiarity. In other words, the reader needs to perceive that the newsletter is somewhat unique for them and sent personally by the publisher. Using a personalised company email address (e.g. mailto:rob@quirk.biz) for the "reply" field creates familiarity and builds trust with the reader. The "from" address should also include the organisation's name. A meaningless "from" address which the reader cannot identify only serves to confuse the origin of the newsletter.
Personalisation should be standard practice with emails. However, some companies still start the newsletter with a greeting like "Dear Valued Guest". This can be acceptable as a default greeting; however, using their first name or surname can create a perception of a more personal email. This can be taken further if the customers give you a preference regarding the content they like the most. The text and images in the email can be tailored to match preferences and interests upon delivery.
Step 6 - Deployment
Any good email marketer should be able to ensure an excellent delivery rate. A challenge for email marketers today is getting past the various spam filters on the path to the readers inbox. It is worthwhile to check emails against various spam filters, like Spamassasin, to ensure your legitimate message is not mistakenly picked up by one of them.
Delivering emails at correct and consistent times also contributes to the reader fostering a relationship with your organisation. A good offline example of this relationship is the daily newspaper delivery which arrives at your door at the same time every day, week or month.
Step 7 - Tracking and Reporting
It is crucial to determine the success of your email campaign on the short and long term basis. For this you will need an email tracking system which produces statistics in a user friendly manner. It is important that these statistics are used in a way which improves and refines the email campaign to boost your goals and return on investment (ROI). The following measurables contribute to your understanding of the performance of email campaigns:
Subscriber Growth vs. Decline - Tracking the growth or shrinkage of your database can help you analyse what is or what is not working in a newsletter. A significant or consistent loss in subscribers is a key indication that you are not meeting the needs of your subscribers. A high pass on rate indicates that your list values the content enough to constantly share with others. Splitting the list and testing 2 versions of the newsletter can help determine the cause of high unsubscribe rates. The size of the list however, is not as important as the quality thereof as a high percentage response from your existing newsletter recipients carries more impact than subscriber growth which may still yield low response rates.
Click Through Rates and Conversion - This measures the effectiveness of your email via the links placed therein. When a reader clicks through to a webpage, these can be easily measured as a percentage against number of delivered, opened or sent emails. By analysing these statistics, the email marketer will be able to tell which content or promotion was the most enticing for the reader. Measuring the click throughs and conversion rates will ensure that you are able to track differences and trends the same way over time in order to improve the newsletter content and its impact.
Feedback and Interaction Handling - The feedback from readers is probably the best way to gauge what impression your newsletter is making on them. If you are receiving regular positive feedback, chances are that many of your readers are impressed with the style and content of the newsletter. Evaluating what they are saying about you in other areas on the Internet will also help you get a better picture of the reputation of your brand online.
Split testing - This is one of the most important parts of an Email Marketing Campaign! Split testing across a host of factors like open rates, across different subject lines, different days of the week and times of the day, different copy styles and email length, for example, will enable you to see what is working best for your campaign. In short, there is no alternative to putting a lot of time and energy into testing and fine tuning your email marketing strategy - your open rates will improve and the results are well worth it!
Well there you have it; we now know email marketing is controllable and measurable: making it one of the best means to ensure a return on your investment, by acquiring new customers and new sales.
Source;www.quirk.biz
Saturday, May 24, 2008
Email Marketing - No not spam let E-marketing Egypt help you
Start your Viral Marketing let E-marketing Egypt help you
Let me help you to launch your Viral Marketing Campaign by the below good articel;
Viral Marketing uses people's electronic connectivity to increase the velocity of word-of-mouth. People with similar interests, needs and lifestyles tend to pass on and share interesting and entertaining content. When sponsored by a brand, the message builds awareness of a product or service and can provide qualified prospects for the organisation to pursue.
How Does Viral Marketing Work?
If you are familiar with the concept of "word-of-mouth", then Viral Marketing will not be difficult to grasp as it is essentially the same thing. The significant difference in this case is that Viral Marketing utilises electronic means to spread the message. Without a doubt, referrals are still the most powerful marketing weapon available. Viral Marketing harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another.
A classic example of extremely successful Viral Marketing was the campaign for the email service Hotmail. When the company launched, every outgoing message from this platform contained an advertisement for Hotmail and a link to its website at the bottom of the email. As people emailed their friends and colleagues, they were also advertising the service. Recipients could simply click on the link and sign themselves up, and as they continued to email friends from their new account, the message spread within existing social networks and was passed along with little effort from the company. Hotmail went from zero to 30 million users in the first 3 years, today Hotmail has over 280 million users worldwide.
Another example of successful Viral Marketing was Burger King's Subservient Chicken campaign which was launched to promote a range of chicken sandwiches. A website was created that featured a man dressed in a giant chicken suit who responded to the commands typed in by visitors. The tag line - "Have it your way". A lot of people must have thought making the chicken man do the moonwalk or some yoga or even lay an egg was funny because within a week the website had received an astonishing 20 million hits!
Why do Viral Marketing? Viral Marketing is popular because of the:
Ease of executing the campaign
Relatively low costs (compared to direct mail)
High and rapid response rates
The core strength of Viral Marketing is its ability to obtain a large number of interested people at a low cost.
As appealing as it is, Viral Marketing is not always easy to master. In a 2006 Silverpop Email list Growth Survey, Viral Marketing was listed as the top ranked unsuccessful tactic for marketers. However, in the same survey, Viral Marketing was the top ranked tactic being planned by marketers in their next 12 months. This demonstrates the demand marketers have for Viral Marketing as demonstrated by viewer response rates, as well as how easy it is to get a campaign of this nature wrong. The key to running a successful viral campaign lies in the planning, the incentive offered and the knowledge of your target audience.
Types of Viral Marketing There are 2 distinct subsets of Viral Marketing that can be identified:
In-the-Wild Viral Marketing
Controlled Viral Marketing
In-the-Wild Viral Marketing
This type of campaign is defined as a "virus" that is unleashed without further input from the advertiser or marketer. The spread of the message is perpetuated through whichever means the user chooses. The most important aspect is that the user still chooses to send on the message in whichever way they can, the most likely method being via email (e.g. sending a link on to a friend).
When successful, this type of campaign can build tremendous brand equity at a marginal cost. Because the communication takes place directly between consumers, the marketer has to be prepared to let go of their brand so that the message and flow of communications is not restricted.
Controlled Viral Marketing
This type of campaign has more of a direct outcome in that its success is determined by a specific goal, an example of which would be the expansion of a database of qualified leads and prospects (e.g. "Send to a friend" emails). This facilitates future interaction with the prospects, targeting sales growth and brand awareness. Ultimately, the controlled viral campaign should lead to interaction with the newly acquired prospects in a way that adds value to the organisation.
Starting a Viral Marketing Campaign
There are no hard rules when it comes to devising your Viral Marketing campaign, but there are some tips you can follow when planning your efforts:
Focus on your brand and products before the messageWhat makes your brand / product successful and why would people want to pass along your message? Do you have something unique and engaging that the intended market will want to talk about?
Ensure that your website or newsletter is built to allow users to refer it to othersThe message must be easily forwarded and not lose shape or structure in the process.
Give away products, entertainment experiences or services Free goods are powerful attraction factors in Viral Marketing. However, free for the sake of it is not usually successful as the prize needs to be relevant to the audience. This is where it is important to understand the target market's needs, motivations and behaviours to select the relevant incentive.
What appeals is honesty and authenticity There are various different aspects that a Viral Marketing campaign can focus on, depending on the intended target market:
Entertainment factors
Utility functions (offer something the reader can use)
Incentivised actions (instant gratification)
Undercover (seeding the campaign without the user knowing the brand)
Uniqueness (something the reader has never seen before) Whichever aspect you choose, be authentic and truthful. People will only forward something they believe is worthwhile.
Personalise referral emailsWhen your message is forwarded, ensure your technical design can support personalisation in the subject line. (E.g. "John Doe thought that you would love to see this")
Take advantage of other resources Successful viral campaigns use other resources to get the word out. Identifying the resources that the target market utilises (e.g. Social Media websites) and placing the message in these spaces increases the exponential potential of the message.
Track the results & analyse the data It is important that the campaign is tracked according to the objectives set out initially. This can also help tweak the campaign mid-flight in order to improve results.
The beauty of a well executed Viral Marketing campaign lies in the minimal costs and the high success rates - as with all word-of-mouth, if handled properly, it can reap huge rewards.
Coming soon: Chapter 13. What should you expect?
Defined by Wikipedia as advertising on the Internet (who would have thought), Online Advertising is so much more than flashing banners and annoying pop ups
Source;quirk.biz
Tuesday, May 20, 2008
تسويق إلكتروني - الانترنت والتسويق على ألحان الكيبورد - مقال عن التسويق الالكتروني
ثم الانتظار لترى نتيجة طرقعات الاصابع على الكيبورد بعد دقائق معدودة!
أحدث عالم الانترنت طفره نوعيه في عالم التسويق وبات من السهل بناء العلامة التجارية عبر قنوات الكترونيه تعمل لمده 24 ساعة يوميا ولمدة 7 أيام أسبوعيا و365 يوما سنويا دون توقف.
يقول فيليب كوتلر:
في العقد القادم ستتم اعادة هندسة التسويق من الالف إلى الياء ... سيخترق خليفة المجتمع الصناعي-اقتصاد المعلومات- ويغير كل أوجه الحياه اليومية تقريبا ...لاتحتاج الشركة الى ملئ فراغ كبير, يمكن ان تكون موجودة في اي مكان ,يمكن ارسال الرسالات واستكمالها في نفس الوقت ويمكن شحن الأشياء مثل الكتب والموسيقى والافلام في شكل بتات (ومضات) bits بدلا من شحنها ككتله.
تغلغل الانترنت في حياتنا بصورة رهيبه فقد انتقل من كونه حاجة كماليه وأضحي حاجة أساسية لا يستطيع البعض العيش بدونه ... ولم تغب هذه الفرصة عن أعين المسوقين الذين يترقبون الفرص المناسبه التي قد تحقق طفرات لتسويق منتجاتهم.
يمتاز التسويق الالكتروني بعدة مميزات فاستخدام الإنترنت في التسويق يتيح عرض المنتجات في العالم كله طوال ساعات اليوم وطوال أيام السنة ولا يحتاج العملاء الوقوف في صفوف للحصول على منتجاتهم ولا يحتاجون لسماع ثرثرة البائعين كما يتميز الاعلان عبر الانترنت بتكلفة اقل بكثير من الاعلان التقليدي ,وتعتمد معظم الشركات من 5: 15% من ميزانياتها الاعلانية للاعلان عبر الانترنت مع تحقيق نتائج تعتبر في كثير من الأحيان تفوق نتائج التسويق التقليدي ولعل أبرز ما يتفوق به التسويق الالكتروني على التقليدي سهولة تصميم تقارير بكل سهولة ويسر توضح عدد مرات مشاهدة الاعلان وعدد النقرات والتوزيع الجغرافي لطبيعة المشاهدين .. فضلا عن امكانية متابعة هذا التقرير لحظة بلحظة أثناء الحملة الاعلانيه على الانترنت ولعل الجدير بالذكر هنا ان الانترنت هو الوسيلة الوحيدة للاعلان التي يستطيع من خلالها العميل مشاهدة الاعلان والتفاعل معه والاستفسار عن المنتج والشراء في نفس الوقت وهو ما يميز التسويق الالكتروني عن نظيره التقليدي حيث ان الاخير يصعب فيه تطبيق هذه العمليه عبر قناة اعلانيه واحده اذ يتطلب في معظم الاحيان وجود عدة قنوات مشتركة مع بعضها لاتمام عملية البيع ,فالعميل الذي يشاهد الاعلان في التلفاز أوالجريده أو يسمعه عبر الراديو يحتاج الى استخدام وسيله اخرى وهي اجراء اتصال تليفوني بالشركة للاستفسار عن المنتج اولتوصيل الطلب للمنزل او ربما يحتاج الى الذهاب لمقر الشركة ليشترى المنتج بنفسه فالعميل في هذه الحالة ينتقل عبر وسائل متعدده من القنوات الترويجية لشراء المنتج .
تنبه الكثير من المسوقين في بعض الدول المتقدمه الى مزايا الانترنت وأهميته كأداه فعالة من أدوات التسويق أما في الدول العربيه فلم تنتبه الكثير من الشركات الى أهمية الانترنت فكثير من الشركات تعتبر انشاء موقع لها على الانترنت شيئ من قبيل "البرستيج" أو لتجاري منافسيها ليس الا... أما أن تستعمل الشركة موقعها الالكتروني لجذب عملاء جدد أولفتح أسواق جديدة فليس في الحسبان بل هو بعيد عن الأذهان!!
تلقى المواقع الاباحيه وغرف الدردشه عوامل الجذب الاكبر لجمهور عريض من الشارع العربي وتليها مواقع الاغاني والرياضه ... وقلما وجدت موقعا تعليميا يلقى قبولا جيدا .. الا ما رحم ربي
وبعض المواقع الاسلامية.
لم تغب هذه المعلومات عن أعين المسوقين فلجأوا الى اقتناص هذه الفرص لتسويق منتجاتهم عبر شبكة الانترنت فراحوا يصولون ويجولون بمنتجاتهم عبر المواقع التي تلقى قبولا وانتشارا كبيرا
ولكن المشكلة التي تواجه معظم من يدعون أنهم يقدمون خدمات التسويق الالكتروني أن كل ما يقدمونه لا يتجازو مظلة الترويج الالكتروني أو البيع الالكتروني المباشر من خلال غرف الدردشة أو الماسنجر الخاص بهم ويحسبون أنهم يحسنون صنعا!!
فكل ما يفعلونه لا يتجاوز وضع بعض البانرات على بعض المواقع الالكترونية أو تسجيل الموقع في بعض محركات البحث والأدلة الالكترونية أو ارسال الالاف من الرسائل البريدية الغير مرغوب فيها spam mailing والتي غالبا تؤدي الى الاضرار بسمعة الشركة والإسائه للصورة الذهنية للمنتج في أعين الكثير من العملاء...
كل ذلك لا يتجاوز أن يكون ترويجا عبر الانترنت ولكنه لا يرقى لمرتبة التسويق الالكتروني
ولكن ... ماهو الفرق بينهما؟
ببساطة... هو أن الترويج من عناصر المزيج التسويقي ونظرا لان بعض العاملين في مجال الاعلان عبر الانترنت لايفرقون بينهما فيقومون بعملية الترويج الالكتروني وهم يحسبون انهم يقدمون خدمة التسويق عبر الانترنت.
في التسويق الالكتروني نجد أن عملية التسويق عبر الانترنت تبدأ بدراسة سلوك المستهلك الالكتروني.. فهل هناك فرق بين المستهلك الالكتروني والمستهلك التقليدي؟!!..بالطبع نعم فالسلوك المتوقع من المستهلك التقليدي يختلف عن المستهلك الالكتروني حتى ولو كان نفس الشخص فانه يظهر سلوكا مختلفا في التسوق عبر الانترنت والتسوق التقليدي!
ثم دراسة الخصائص التسويقية للسلعة والهدف من عملية التسويق ,فهل تحتاج السلعة إلى المعاينه والملامسة قبل الشراء؟ أم أن الهدف من عملية التسويق الالكتروني هو بناء علامة تجارية على الانترنت؟,وما هي القناة الترويجية المناسبة لها؟
فربما تكون البنرات الاعلانيه والحملات البريدية غير مجدية فنلجأ الى استخدام الرسائل القصيرة SMS وربما لا يكون ذلك مجديا فنلجأ الى تهيئة المنتج ليظهر في قمة نتائج محركات البحث وهي عملية معقدة نوعا ما وتسمى ب SEO أي search engine optimization
ولكن لا يكفي الانترنت وحده ولا تكفي الوسائل الرقمية وحدها لتسويق أي منتج ولذا يعتبر خبراء التسويق أن التسويق الالكتروني ماهو الا مكمل للتسويق التقليدي فمع المزايا التي ذكرناها بخصوص التسويق الالكتروني الا انه يشوبه بعض العيوب منها عدم انتشار الوعي بثقافة التسوق عبر الانترنت وصعوبة تسويق بعض المنتجات التي تحتاج إلى الملامسة والمعاينة فضلا عن مشاكل تأخر الشحن والصعوبة التي يلاقيها البعض من التعامل مع أنظمة البيع الالكترونيه.
بقى سؤال يطرح نفسه في الآونة الأخيرة
هل سيتعامل المسوقون مع الانترنت كأداة تقليدية ؟
أم سيهيئون أنفسهم لتعلم فنون العزف على الكيبورد!!!
أحمد ناجي
محلل أعمال
azanagy@yahoo.com
Thursday, May 15, 2008
What is eMarketing? - good articel about internet marketing
What is eMarketing and how is it better than traditional Marketing?
A look at how eMarketing differs from traditional marketing
and why so many businesses are focusing a lot more time
and spend on this dynamic form of marketing.
Marketing has pretty much been around forever in one form or another. Since the
day when humans first started trading whatever it was that they first traded, marketing
was there. Marketing was the stories they used to convince other humans to trade.
Humans have come a long way since then, (Well, we like to think we have) and
marketing has too.
The methods of marketing have changed and improved, and we’ve become a lot
more efficient at telling our stories and getting our marketing messages out there.
eMarketing is the product of the meeting between modern communication
technologies and the age-old marketing principles that humans have always applied.
That said, the specifics are reasonably complex and are best handled piece by piece.
So we’ve decided to break it all down and tackle the parts one at a time. This week
we’ll be looking at the “what” and “why” of eMarketing, outlining the benefits and
pointing out how it differs from traditional marketing methods.
What is eMarketing?
Very simply put, eMarketing or electronic marketing refers to the application of
marketing principles and techniques via electronic media and more specifically the
Internet. The terms eMarketing, Internet marketing and online marketing, are
frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes
both direct response marketing and indirect marketing elements and uses a range of
technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts
via the worldwide web with the aim of attracting new business, retaining current
business and developing its brand identity.
Why is it important?
When implemented correctly, the return on investment (ROI) from eMarketing can
far exceed that of traditional marketing strategies.
Whether you’re a “bricks and mortar” business or a concern operating purely online,
the Internet is a force that cannot be ignored. It can be a means to reach literally
millions of people every year. It’s at the forefront of a redefinition of way businesses
interact with their customers.
The benefits of eMarketing over traditional marketing
Reach
The nature of the internet means businesses now have a truly global reach. While
traditional media costs limit this kind of reach to huge multinationals, eMarketing
opens up new avenues for smaller businesses, on a much smaller budget, to access
potential consumers from all over the world.
Scope
Internet marketing allows the marketer to reach consumers in a wide range of ways
and enables them to offer a wide range of products and services. eMarketing
includes, among other things, information management, public relations, customer
service and sales. With the range of new technologies becoming available all the time,
this scope can only grow.
Interactivity
Whereas traditional marketing is largely about getting a brand’s message out there,
eMarketing facilitates conversations between companies and consumers. With a twoway
communication channel, companies can feed off of the responses of their
consumers, making them more dynamic and adaptive.
Immediacy
Internet marketing is able to, in ways never before imagined, provide an immediate
impact. Imagine you’re reading your favourite magazine. You see a double-page
advert for some new product or service, maybe BMW’s latest luxury sedan or Apple’s
latest iPod offering. With this kind of traditional media, it’s not that easy for you, the
consumer, to take the step from hearing about a product to actual acquisition.
With eMarketing, it’s easy to make that step as simple as possible, meaning that
within a few short clicks you could have booked a test drive or ordered the iPod. And
all of this can happen regardless of normal office hours. Effectively, Internet marketing
makes business hours 24 hours per day, 7 days per week for every week of the year.
By closing the gap between providing information and eliciting a consumer reaction,
the consumer’s buying cycle is speeded up and advertising spend can go much further
in creating immediate leads.
Demographics and targeting
Generally speaking, the demographics of the Internet are a marketer’s dream. Internet
users, considered as a group, have greater buying power and could perhaps be
considered as a population group skewed towards the middle-classes.
Buying power is not all though. The nature of the Internet is such that its users will
tend to organise themselves into far more focussed groupings. Savvy marketers who
know where to look can quite easily find access to the niche markets they wish
to target.
Marketing messages are most effective when they are presented directly to the
audience most likely to be interested. The Internet creates the perfect environment
for niche marketing to targeted groups.
Adaptivity and closed loop marketing
Closed Loop Marketing requires the constant measurement and analysis of the
results of marketing initiatives. By continuously tracking the response and effectiveness
of a campaign, the marketer can be far more dynamic in adapting to consumers’
wants and needs.
With eMarketing, responses can be analysed in real-time and campaigns can be
tweaked continuously. Combined with the immediacy of the Internet as a medium,
this means that there’s minimal advertising spend wasted on less than effective
campaigns.
Maximum marketing efficiency from eMarketing creates new opportunities to seize
strategic competitive advantages.
The combination of all these factors results in an improved ROI and ultimately, more
customers, happier customers and an improved bottom line.
Next up in the eMarketing 101 series:
Having identified the “why” of eMarketing, our next article in the series will look at
the “how” we’ll be glancing at some of the weaponry in the eMarketer’s arsenal,
and looking at how these tools should be used to target customers.
SEO, PPC, ORM, WebPR – the acronyms are never far behind. We’ll take a brief
look at each, defining what they are and giving some guidance in terms of which
tactic to use in a given situation to ensure optimum ROI on advertising spend.
Later on, we’ll examine each of these weapons more closely and see just how they
are used to produce results.
for more detailes about Internet Marketing
http://www.quirk.biz
Wednesday, May 14, 2008
The benefits of internet marketing
The benefits of e-marketing
E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalised marketing. Specific benefits of e-marketing include:
Global reach - a website can reach anyone in the world who has Internet access. This allows you to find new markets and compete globally for only a small investment.
Lower cost - a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Trackable, measurable results - marketing by email or banner advertising makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers' responses to your advertising.
24-hour marketing - with a website your customers can find out about your products even if your office is closed.
Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
One-to-one marketing - e-marketing lets you reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDAs wherever they go. Combine this with the personalised aspect of e-marketing, and you can create very powerful, targeted campaigns.
More interesting campaigns - e-marketing lets you create interactive campaigns using music, graphics and videos. You could send your customers a game or a quiz – whatever you think will interest them.
Better conversion rate - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, e-marketing is seamless.
Together, all of these aspects of e-marketing have the potential to add up to more sales.
For more about Internet Marketing:
http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1075384999
Tuesday, May 13, 2008
MAC Carpet will participate Domotex Dubai 2008
